![]() ![]() You apply Ansoff when you are looking for expansion/growing strategies. There is no need to penetrate with Stars as market is already growing alongside with share. Mk development – could be all due to different market preferences Penetration – reposition the product (possibly cash cow or dog) Market development – Existing Product New Marketĭiversification – product is not in your portfolio and market is different to yours Ambas matrices ayudan a las organizaciones a evaluar cómo construir sus PRODUCTO portafolio. Implement and Control Marketing Execution a. Customer / Strategy / Resource Matrix by Hooley e. Penetration – Existing Product Existing Market Segment Attractiveness and Resource Strength Framework by Hooley b. Product development – New Product Existing Market Problem Child – High Growth Low Share – New productsĭiversification – New Product New Market Star – High Growth High Share – new product which gain market recognitionĬash Cow – Low Growth High Share – fallen star company enjoy low costs and high mgĭog – Low Growth Low Share – products at the end of their life Here is my version of combining the two but not sure if I my approach correct:īCG (position of products within portfolio): ![]()
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